Executive directors and chairpersons are often at a loss to figure out how to motivate their boards to show more interest or take on new tasks. But what is it that motivates board members in the first place? Perhaps they are already motivated but efforts to get the board members to change miss the mark. Sure, ‘giving back to their community’ may well be the reason most people serve on a non-profit board but is it useful to know this? Might there be lots to understand about board member needs and aspirations as volunteers before we ask more of them?
